We know the truth, not only by the reason, but also by the heart.

SONY MUSIC ENTERTAINMENT AND DADA STRENGTHEN THEIR STRATEGIC PARTNERSHIP—June 25, 2009

Interesting that this was announced on the day MJ “died”…

And something else to keep in mind: MJ had issues with Tommy Mottola, not Sony per say…

SONY MUSIC ACQUIRES A MINORITY STAKE IN DADA.NET IN EXCHANGE FOR ITS HOLDING IN DADA ENTERTAINMENT
SONY MUSIC AND DADA SIGN A STRATEGIC INTERNATIONAL CONTENT DISTRIBUTION AGREEMENT

New York, Florence – June 25, 2009Sony Music Entertainment and Dada, a leading international provider of web and mobile community and entertainment services, today announced that they have entered into a new strategic agreement which further strengthens their partnership.

Sony Music is acquiring an equity interest in Dada.net S.p.A., the mobile music operation of Dada S.p.A. in exchange for its stake in Dada Entertainment LLC, the US-based mobile entertainment joint venture between the two companies.

In addition Sony Music and Dada have entered into a broadened international content distribution agreement that enables Dada to offer a wider selection of products and services featuring content from Sony Music artists in a greater number of territories around the world.

“We are pleased to be expanding our relationship with Dada to continue to build the market for mobile and web entertainment in the U.S. and around the world,” commented Thomas Hesse, President, Global Digital Business, U.S. Sales and Corporate Strategy, Sony Music Entertainment. “Our new content distribution agreement will give more consumers greater flexibility in how they consume music, and enable the development of innovative new products, and off-deck and on-deck mobile services featuring the highest quality content from Sony Music artists.”

“Two years from the launch of the Joint Venture with Sony Music, with whom we have successfully collaborated in the development of an innovative digital entertainment offer in the United States and Canada, we have decided to further consolidate our strategic partnership,” commented Paolo Barberis, founder and Chairman of Dada. “The strengthening of relations with a major partner such as Sony Music once again demonstrates the potential of Dada Music: a musical ‘open platform’ increasingly central to a network which is implementing rapid changes and registers growing user number records.”

***

About Dada S.p.A.

Dada S.p.A.(dada.dada.net) is an international leader in Community and Entertainment services via web and mobile, as well as in Domain, Hosting and advanced online Advertising solutions.

The company is organized into 2 business areas: Dada.net (www.dada.it, services focused on digital music) and Dada.pro (www.dada.pro, professional services and online advertising solutions). Dada is listed on the MTA market of Borsa Italiana (DA.MI) in the STAR segment.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

SONY COMMENTS ON THE PASSING OF MICHAEL JACKSON

NEW YORK, NY – June 25, 2009 – Michael Jackson, one of the most widely beloved entertainers and profoundly influential artists of all-time, leaves an indelible imprint on popular music and culture.

Commenting on his passing, Sir Howard Stringer, Chairman, CEO and President, Sony Corporation, said: “Michael Jackson was a brilliant troubadour for his generation, a genius whose music reflected the passion and creativity of an era. His artistry and magnetism changed the music landscape forever. We have been profoundly affected by his originality, creativity and amazing body of work. The entire Sony family extends our deepest condolences to his family and to the millions of fans around the world who loved him.”

Rolf Schmidt-Holtz, CEO, Sony Music Entertainment, said: “Michael Jackson’s unsurpassed artistry and beloved music brought joy to every corner of the world. We jointoday with his millions of fans in expressing our profound sadness and we offer our deepest condolences to his family and loved ones. It was a true privilege for all of us in the Sony Music family to work with one of the most talented superstars in the history of music. We will miss him greatly.”

Martin Bandier, Chairman & CEO of Sony/ATV Music Publishing, said: “Michael was the kind of amazing talent that comes along once in a lifetime. He was an incredible recording artist, an insightful businessman, an unmatched performer, and a true icon. To all of us at Sony/ATV Music Publishing, he was also a trusted and passionate partner, who was very proud of our accomplishments. He will be dearly missed.  We wish his children and entire family our deepest condolences.”

Five of Jackson’s solo albums – “Off the Wall,” “Thriller,” “Bad,” “Dangerous” and “HIStory,” all with Epic Records, a Sony Music label – are among the top-sellers of all time. During his extraordinary career, he sold an estimated 750 million records worldwide, released 13 No.1 singles and became one of a handful of artists to be inducted twice into the Rock and Roll Hall of Fame.  The Guinness Book of World Records recognized Jackson as the Most Successful Entertainer of All Time and “Thriller” as the Biggest Selling Album of All Time.  Jackson won 13 Grammy Awards and received the American Music Award’s Artist of the Century Award.

Michael Jackson started in the music business at the age of 11 with his brothers as a member of the Jackson 5. In the early 1980s, he defined the art form of music video with such ground-breaking videos as “Billie Jean,” “Beat It” and the epic “Thriller.” Jackson’s sound, style and dance moves inspired subsequent generations of pop, soul, R&B and hip-hop artists.

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